Marketing Campaign Specialist

About the Role

CrewBloom is looking for a creative and data-driven Marketing Campaign Specialist to design, implement, and optimize campaigns that drive brand awareness, engagement, and lead generation.

Responsibilities

• Develop and execute multi-platform campaigns across email, social media, and paid advertising
• Collaborate with creative teams to produce compelling content and consistent brand messaging
• Monitor key performance indicators including CTR, conversion rates, and ROI
• Analyze campaign data to identify optimization opportunities
• Coordinate with sales and product teams on lead generation initiatives
• Conduct market research to identify emerging trends and opportunities

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• Minimum 2 years digital marketing or campaign management experience
• Proficiency with Google Ads, Meta Ads Manager, HubSpot, Mailchimp
• Experience with Google Analytics or Data Studio
• Strong project management and organizational abilities
• Analytical capabilities and creative problem-solving skills

Nice to Have

• SEO and PPC strategy experience
• CRM systems and marketing automation platform knowledge
• A/B testing and conversion optimization expertise

Benefits

• Remote work flexibility
• Performance-based bonuses
• Internet allowance
• Flexible / unlimited PTO
• Career development opportunities