Demand Generation Specialist

Overview

Backblaze is looking for a Demand Generation Specialist to design and execute multi-channel demand generation campaigns. This remote role is open to candidates in the Philippines, Argentina, Colombia, India, and Mexico.

Responsibilities

• Design and execute multi-channel demand generation campaigns spanning email, paid media, webinars, and content syndication
• Build and refine target account lists using data-driven insights and intent data
• Develop and execute Account-Based Marketing (ABM) strategies targeting high-value accounts
• Collaborate across Sales Operations, Marketing Operations, and Sales leadership to align campaigns with revenue objectives
• Leverage AI to accelerate research, content iteration, and insights while maintaining brand consistency
• Continuously test, measure, and optimize programs to connect marketing activities directly to pipeline and revenue outcomes

Requirements

• 2–4 years of demand generation, growth marketing, or related experience
• Track record executing data-driven, cross-channel campaigns with measurable results
• Experience with Salesforce, HubSpot, or similar platforms
• Strong written and verbal communication skills
• Strong project management abilities

Nice to Have

• Experience with Clay, Outreach, ZoomInfo, or intent data platforms

Compensation

$1,300 – $2,100 USD per month